Your brand exists to tell a story about what your intellectual property (e.g. Company, Trade, Product, Service) stands for and the audience it serves. You can discover the effectiveness of your brand by asking yourself the following questions: Is this your brand? Did you make the mistake of marketing before branding?
If the answers did not lead to positive results; you need to partner with the marketing coach and his team. The Boyd Group specializes in developing; establishing; or refreshing your brand identity through strategies that will connect you to your customer. Marketing: